Graffigna™ and Riedel Crystal announce their joint development of a wine glass created specifically for Argentina’s iconic grape variety, Malbec. The result will be the first-ever “wine friendly” glass for the popular South American varietal.
Graffigna, the pioneering winemaker from San Juan in Argentina, is known for its varietally expressive Malbec wines. With a rich history spanning over 250 years, Riedel was the first crystal house to develop grape variety specific glasses that have revolutionized how the world enjoys wine since the 1950s. This partnership will offer wine drinkers a new sensory experience to heighten their appreciation of Malbec.
Graffigna is renowned for its premium Argentine Malbec wines, with Graffigna Centenario and Graffigna Grand Reserve regularly receiving top accolades.
“We believe Argentina’s flagship grape deserves its own varietal specific glass which will, in turn, help Malbec connoisseurs to fully appreciate this fine grape,” says Daniel Cushnan, Marketing and Export Director of Graffigna’s parent company, Pernod Ricard.
“Joining forces with Riedel, the world’s leading glassware house, provides us with a unique opportunity to create the Malbec glass. Over the coming year, as we evaluate glass shapes in a series of workshops to discover which provides the ultimate expression of Malbec, we look forward to sharing the experience with wine lovers.”
“This has been a wonderful experience for the Riedel family, thanks to the supportive Graffigna team,” says Maximilian Riedel. “Over the course of the next few months, it will enable us to conceive a glass for a grape varietal which we truly enjoy, and we look forward to welcoming this glass to our collection.”
The search for the ultimate Malbec glass will take a key step in New York on Wednesday, October 10, 2012, when Graffigna and Riedel will host a tasting workshop at the Argentine Consulate. They will be joined by a host of influential wine journalists and recognized Malbec experts who will weigh in on the process of choosing the perfect vessel.
Once defined, the glass will be officially launched in April 2013 as part of Malbec World Day celebrations.Image credit Graffignawines.com