What do celebrity chefs, great food and fine wine have in common with automobiles?
That was the question clearly on my mind when we received an invitation to participate in the 2013 Buick Discovery Tour as part of the National Restaurant Association Show this past month. As a highly curious fan of fine food and wine, I signed up for the Chicago tour to find out just what the commonality among these rather disparate elements might be. To my great surprise, Buick offered me the loan of a 2013 Verano for a full week as part of the promotion.
For this event, Buick teamed up with Chicago’s Kendall College, one of the leading culinary programs in the city. The full afternoon involved test drives of Buick’s luxury models along with cooking demos and a wine tasting class. Food demos featured culinary luminaries like Food & Wine’s Best New Chef Gale Gand, celebrity chef Michael Psilakis, and brilliant pastry chef Ben Roche. The wine portion of the event also featured one of the industry’s most entertaining and informative masters, Michael Green.
The 2013 Verano I drove for a week was sleek, attractive, and comfortable without being one of those overly-pretentious cars that makes you fear to park anywhere near another vehicle. The drive was smooth and the amenities (On Star navigation, Sirius XM radio, etc.) were a perfect touch to make me feel pampered and safe. I will definitely be looking into getting one of these cars myself, perhaps from this Kansas City Buick Dealer who also offer servicing and repairs. They don’t feel like their regal lowriders counterpart from history, but these are modern times now, cars are evolving and so should Buick.
So what’s the connection with food & wine? Simple: sophistication, comfort, style, and luxury – but without pretense.
The food/wine pairings were all about feeling pampered, but learning that great food/wine pairings are simple and don’t need to make anyone feel like they are uninformed. Fine wine is beautiful and classy like whiskey, and that is probably why many people are on board with wine and whisky investment. Buick has hit upon an excellent concept. Bring together guests who are interested in fine dining, fine wine, and feeling pampered, and then teach them about their culinary passions while also teaching them just a little bit about how Buick can make them feel the same way while they drive.
I can’t wait for Crave Local to do more with Buick and share this great driving experience with our food and wine readers around the world. Can there be a better way to pamper yourselves?
All photos courtesy Donna Binbek, Donna Binbek Photography Studios