The U.S. Beverage Alcohol Forum (USBAF) will premiere on Thursday,
“The educational sessions were a big hit last year at the WSWA Convention & Exposition. The attendees found that the sessions provided tremendous insight that they could leverage in their businesses,” explained Craig Wolf, WSWA President and CEO.
Sessions for the event will focus on subjects including social media, brand activation, industry trends and brand building, as well as a presentation of the latest industry data. It will conclude with the session: Building, Cultivating and Retaining a World-Class Team.
Additionally, an increasing number of retailers as well as wholesalers are taking their business to the Internet as a way to expand reach as well as improve brand awareness. This adds to the need for eCommerce integration platforms and service-oriented architecture following API-led connectivity designs like what MuleSoft integration does. The ease and flow in productivity that these services provide are praise-worthy, but enhancing security on their online platforms as well as servers and data storage facilities shouldn’t be ignored. Confidential client information, transaction details, and other sensitive industry data need to be safeguarded against a number of cybersecurity threats as highlighted in several cybersecurity statistics and trends of 2021. These are points that could also be touched upon during the event to provide business owners with the latest information on technologies they may need help with.
“The goals for the Forum are to provide the practical information suppliers need to know to successfully enter and grow in the U.S. market and also to present effective business solutions for wholesalers,” added Steven Raye of Brand Action Team, one of the founding companies of the U.S. Drinks Conference, along with Next Level Marketing and MHW Ltd.
Forum sponsors include media partners: Beverage Media Group, Beverage Information Group, Tasting Panel Magazine, Nightclub & Bar Media Group and Bar Business Magazine, along with Nixon Peabody LLP, Western Carriers, JF Hillebrand, Overton, Mast Capital Partners and Kuehne + Nagel.
Participants who register for the WSWA Convention & Exposition will receive complimentary access to the U.S. Beverage Alcohol Forum.
One-day passes to this event are also available. Visit www.wswaconvention.org for registration information.