Stolichnaya® Premium vodka debuts a one-of-a-kind online creative project, ORGNL.TV (www.ORGNL.TV). Commissioned by Stoli®, ORGNL.TV will highlight the talents and document the creative process of noted artists from the fields of art, music, and fashion from around the world, offering individuals the opportunity to seek inspiration and express their personal creativity by uploading videos to the website. An extension of the brand’s recently debuted global advertising campaign “The Most Original Moments, Deserve The Most Original Vodka,” ORGNL.TV will also serve as a launch pad where yet to be discovered talent will have the chance to collaborate with featured artists.
To launch ORGNL.TV, musical artists RJD2, a noted musician who scored A Beautiful Mine, the hit theme song to Mad Men, and Billboard top 20 music duo, Nina Sky, will create their own Stoli® ORGNL tracks, which will be available in October for fans to download online as well as via Sound Graffiti Listen! App at three hotspots around New York City. Fashion designer Nary Manivong will take fans through the process of creating an original clothing collection and Jeremyville, whose artwork has received global acclaim, will create a one-of-a-kind Stoli®-inspired painting. Internationally renowned sculptor and installation artist Charlie Becker will sculpt a work created entirely from Stoli® bottles.
“This multi-faceted project offers individuals the opportunity to not only gain insight into the creative process of notable artists but also gives our fans a space in which they can share and explore their own originality,” said Marco Ferrari, Chief Marketing Officer, SPI Group. “This will further reinforce the brand’s new advertising campaign through a more active form of originality.”
Beginning on September 5th and running through October 29th individuals aged 25-and-older in the United States, and 21-and-older throughout the participating countries – UK, Greece, Austria, Mexico, Canada, UAE, Lebanon and Australia – will have the opportunity to submit their own videos via www.ORGNL.TV. The top six finalists, selected by Stoli® fans, will be invited to attend a live music, art and fashion show this December hosted by the brand in New York City. Three grand prize recipients will be invited to collaborate with Nary Manivong, Nina Sky and Jeremyville to unveil their own works at the event. ORGNL.TV will continue to evolve throughout 2012, featuring new artists including Benjamin Hollingsworth, Otrera, Big Gigantic, Katie DiCicco and Gretchen Jones, further fostering artistic integrity, creativity and originality.
“ORGNL.TV is an art project intended to give people a glimpse of the creative process from concept to completion and to help organically discover a new crop of artistic minds,” said John Noe, CEO of ROKKAN who developed the platform. “With the support of our artists, we hope that ORGNL.TV will become a vehicle for Stoli® to help shine a light on new, undiscovered creativity.”
To continue the brand’s digital growth, ROKKAN and Stoli® have recently launched the renewed www.Stoli.com, taking “The most original people deserve the most original vodka” maxim a little bit further. New to the site is the “Cocktails” section featuring how-to videos as well as tips and tricks from Stoli® bartenders.
For additional information on ORGNL.TV, visit www.ORGNL.TV, and join the conversation on Twitter via #ORGNLTV.