The top challenge for a brand or business, above and beyond the daily hurdles, is getting your product in the hands (and mouths) of your potential customers. Your goal is to get them to taste it, love it, and then share with their friends to let them know how much they need to experience it for themselves.
Of course, there will be a lot of objectives that you must surpass if you want to get as many people as possible to try your product or service. The hardest part is already done – you have set an end goal for yourself. You just need to set smaller, individual objectives along the way that will help you to achieve this. In this situation, many people may decide to turn to something like OKR software to help keep your focus on the end product. Did you know that marketing departments can be more effective if they use OKRs because of the fact they can keep track of their progress? Inevitably, this allows you to focus on one thing at a time, making it the best you can before it reaches the consumers. Sounds, good right? But what else can you do to ensure this happens?
Sharing is key, and word of mouth, especially in hospitality and F&B, is at the core of any great marketing effort to create loyalty, trust, and expand your reach. Online marketing is forever growing and now with linktree, you can put all your social posts on he internet to reach a bigger audience. This in turn could reach new audiences, remind existing audiences that you’re still there and increase traffic to any of your sites with the links available. Marketing is an important part of generating new business for companies in all industries. If you’re operating a law firm, you may want to implement an effective online marketing strategy for employment lawyers in order to drive more clients your direction
Belvedere Vodka™ is no stranger in the world of adult beverage brands, and in a recent article written by Giselle Tsirulnik, their brand has chosen to drive sales of their new lines- Belvedere Pure, Pink Grapefruit and U80- to major cities nationwide through a mobile-social hybrid marketing program.
“The social/mobile aspect of our program allowed our team to communicate with like minded individuals and the mobility allowed for real-time reporting,” said Tony Fair, senior brand manager for Belvedere Vodka at Moët Hennessy™.
What are the key ingredients to structuring campaign success?
Your brand must:
- Understand your target audience in select cities
- Learn what drives them to take action
- Identify the best venue for your audience to experience your brand
- Select the proper influencers in those targeted cities
- And finally, arm those influencers with the right campaign tools to track and drive sales
In the end, the ambassadors chosen to promote this initiative drove 144 million social media impressions via a custom mobile platform to communicate and engage others about their experience. Those looking to use texting as an effective method of reaching out to their customers may want to familiarize themselves with the FCC text message guidelines in order to ensure that their business is in line with the rules.
This video gives you an idea of how a campaign like this is structured.