Merlet is proud to announce their first U.S. cocktail competition at Tales of the Cocktail, Saturday, July 28 in New Orleans. The winner will receive a fabulous trip for two to France to visit the Merlet distillery and the beautiful Borderies / Fins BoisFrench countryside area in Cognac. They will spend time with the Merlet family, learning how to distill cognac and two days and one night in Paris. In Paris, they will be introduced to the French press and their drinks will be showcased to an international audience.
Bartenders are asked to use Merlet Brothers Blend Cognac and another spirit from the Merlet portfolio to make two different drinks. One should celebrate the timeless spirit of the Sidecar, paying homage to its story and history, and the other can be a drink entirely of their own creation. The only stipulation is the Merlet liqueurs shine!
As the competition heats up, the winner must bring more than just outstanding recipes. Skill and presence behind the bar will factor heavily in the judges final decision. The bartenders will be expected to relate their story of what the Sidecar means to them, tell a bit of history about the drink and generally engage the panel of judges-all respected industry leaders. Only an extraordinary combination of both drink-making and bartending will take home the prize.
Are you ready for the challenge? For a complete list of rules and an entry form visit www.sidecarcocktail.com. To learn more about Merlet and their wide range of products visit www.merlet.fr. If you would like to know more about Tales of the Cocktail please go to www.talesofthecocktail.com. Bedford and Grove, LLC represents Merlet in the U.S. For more information on the brand and its distribution, please contact Stephen Camisa at [email protected] or 502.244.4123.
The Merlet family, winegrowers in the Saintonge area for more than two hundred years, installed its first alambic pot-still in Saint Sauvant in 1850 to produce Cognac eau-de-vie and this led naturally to producing Pineau des Charentes. While most of the blackcurrant is produced in Burgundy (“Cassis de Dijon”), Gilles Merlet became a pioneer by experimenting with the plantation of blackcurrants in the place of vines during the 1970’s in a region which had produced only wine and cognac up to that time. The production of a superb blackcurrant cordial which became “Crème de Cassis de la Saintonge Boisée” was the first in a range of Fruit Cordials. Merlet’s unique profile of fruits producer & liquoriste is the basis of the outstanding quality which is now universally recognized.
Press release via Angela H. Traver, Speakeasy Communications.