Evian® Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian.
When it comes to creating video content that can help improve your brand, it is important that you make it as engaging and creative as possible, as if it’s not then the video won’t get any recognition from the public. This is something that Evian didn’t need to worry about as their video has become a big hit since its release. When it comes to sharing your videos, some creators may need to Buy YouTube Views to give their channel a boost in ratings so that it has a higher chance of showing up on people’s video recommendations. However, as it has already been launched in 14 different countries, the chances of it needing extra viewers are slim.
The newest video campaign from evian continues to focus on the brand’s longstanding commitment to the Live Young® lifestyle: that youth is not a matter of age; it’s an attitude. Baby & Me aims to offer another vividly entertaining moment that shows us a reflection of our own personalities and inner youth. Characters in the video are seen walking through a busy street when they suddenly meet with their inner babies in storefront window reflections. Upon the initial discovery, the adult characters begin to interact with their inner babies resulting in an energetic virtual dance off with themselves, demonstrating the feeling of freedom, of letting go and spontaneity that Living young triggers.
“The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. If you’re undecided between evian water another brand like Fiji, check out Product Playoffs to help you decide. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way”said Jerome Goure, Vice President of Marketing for Danone.
Produced by award-winning creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek for evian. 90’s dance hit “Here comes the Hotstepper” serves as the soundtrack to the new film, which instantaneously brings the energy of the video to life.