Winchester Proves That Green Is The New Gold At The 10th Annual Tales of the Cocktail Spirited Awards
London took home its first big win Saturday night, and no, we’re not referring to the Olympics. Angus Winchester, British mixologist and Tanqueray Global Brand Ambassador, took home “gold” with Tanqueray as he was named the Best International Brand Ambassador at the 2012 Tales of the Cocktail Spirited Awards.
Winchester, Tanqueray’s Global Brand Ambassador for over a decade, travels the world educating consumers and bartenders alike on Tanqueray’s award-winning liquid and shares his in-depth knowledge of past, present and future cocktail culture. Joined by nine internationally-recognized nominees, the award, which “recognizes the importance of personality in the promotion of drinks brands and their creative use of brand communication to engage the trade and their ability to execute compelling education and seminars,” ultimately went to Winchester and team Tanqueray.
“My win as Best International Ambassador was unexpected due to the high level of finalists this year, but gratefully accepted,” said Winchester. “Much of the credit must go to the Tanqueray Brand Team and also the Tanqueray Distillers. They do the hard work and make my job both deeply enjoyable and surprisingly easy.”
Angus will take his skills on the road once again as part of Tanqueray’s Green Room: a multi-city, industry-focused tour that will include compelling cocktail labs, bartender evaluations, and insightful seminars. For information on a tour-stop near you, please visit www.Facebook.com/TanquerayGinstitute.
“Despite the handmade suits, the stuffed passport and the frequent flyer status cards I still think of myself as a bartender,” said Winchester. “Though fame and fortune would be nice, a heartfelt and simple acknowledgement of a job well done from one’s peers or one’s customers is the ultimate reward.”